Posts Tagged ‘Diversity’
October 1, 2015 Leave a comment
Jeffrey L. Bowman Bowman, author of REFRAME The Brand: The Total Market Approach to Reaching the New Majority was recently a guest on Economic Perspectives on KAZI 88.7 FM in Austin, Texas. His new book shares best practices teaching organizations, marketers, and education leaders how to connect with and profit from the New Majority.
Jeffrey is founder and chairman of the REFRAME: The Brand™, an organization dedicated to preparing executives for the New Majority. He is a former senior partner and managing director at Ogilvy & Mather, one of the world’s largest advertising and communications agencies, where he pioneered a new communications model that bridged the general market and multicultural marketing communications approach. He is also the author of the highly acclaimed The Cross-Cultural Report and the Brand Cross-Cultural Index.