Listen to Author Zack Greenburg Chronicle Jay-Z’s Success on Podcast
Zack O’Malley Greenburg, author of Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office, shared some enlightening stories on how Jay-Z built his business empire on the March 20 edition of KAZI Book Review on KAZI 88.7 FM in Austin. To listen to the 46 minute interview with Greenburg click here: Zack Greenburg.
Empire State of Mind tells the story behind Jay-Z’s rise to the top as told by the people who lived it with him–from classmates at Brooklyn’s George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred “Fab 5 Freddy” Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records, to paint a tantalizing portrait of a very private mogul. Greenburg also reveals new information on Jay-Z’s various business dealings, such as:
- The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.
- The Jay-Z branded Jeep that was scrapped just before going into production.
- The real story behind his association with Armand de Brignac champagne.
- The financial ramifications of his marriage to Beyonce.
Jay-Z’s tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.
Zack O’Malley Greenburg is a staff writer at Forbes, where he’s covered music and finance since 2005 and now writes a column called The Beat Report. Along the way he’s profiled the likes of Akon, 50 Cent and Afrika Bambaataa.